05 Program

Product and Design

How to decide what to make, and how to show the decision on a screen.

One critique a week. You present a decision and a screen. The room tells you what is unclear, and you leave with the next change.

Case work on your own clock: interviews, a requirement, and a revised screen before the next critique.

  1. 01

    The decision that matters

    Finding the choice the product has to get right.

  2. 02

    Interviews

    Asking without leading the answer you hope to hear.

  3. 03

    A requirement you can hand over

    Research turned into something an engineer can build.

  4. 04

    What the screen says first

    Hierarchy, type, and the order of attention.

  5. 05

    Critique you can use

    Giving notes, and surviving the ones you receive.

  6. 06

    Cutting scope

    Removing work without removing the point.

  7. 07

    A ten-minute case

    A presentation that stands without you filling the gaps live.